RRidgeline Builders

Ads

Ads on autopilot

Runs your ads on Google, Meta, and TikTok — finds what works for general contractors around San Diego, tests it, kills the losers, and puts the budget on the winners.

A month of ads running themselves

sample data

Performance · this month

Ad spend

$3,640

this month

Leads from ads

24

+7 vs last month

Cost per lead

$152

−$44 this month

Return on ad spend

5.3×

+0.8 this month

24 leads on $3,640 — cost per lead down $44 this month

4 leads/wk peak4 leads/wk8w ago6w4w2wnow

Leads per week Ad spend

Active campaigns

Google Search · Free lot-feasibility check + ADU render, priced

Scaling

$1,780 spent · $118 per lead

Meta feed · Income-first angle

Testing

$1,190 spent · $149 per lead

TikTok · Before/after reveal hook

Scaling

$670 spent · $186 per lead

Angle testing

Every angle gets a fair test — losers die fast, winners get the budget.

  • Scaled

    Render-first — “See the ADU on your lot — priced”

    Google

    $118 CPL — winner

  • Testing

    Income-first — “A unit that pays you monthly, not a price tag”

    Meta

    $149 CPL — watching

  • Scaled

    Reveal hook — “ADU build timelapse”

    TikTok

    3.8% CTR — winner

  • Killed

    Discount lead — “$10,000 off spring builds”

    Meta

    $395 CPL — killed

  • Killed

    Generic brand — “San Diego's trusted general contractor”

    Google

    0.3% CTR — killed

What's working for pool builders in San Diego

  • Renders beat discounts

    ADU ads in San Diego that show the homeowner THEIR lot with the unit on it out-pull discount offers roughly 3 to 1 — the render is the hook.

  • Income math wins the click

    Ads that lead with rent-vs-payment out-click price-tag ads — a unit that nets positive monthly sells itself; a $240K total scares.

  • The lot check is the hook

    Free feasibility checks out-convert every other offer — homeowners want to know what their lot can carry before they want a bid.

  • Competitors look the same

    Most San Diego contractor ads are stock photos and slogans. A real render of a local lot with a unit on it reads instantly different in the feed.

Built into your full platform — book a call